New book, MY RULES out now!

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MY RULES, The book, was released on the 20th anniversary of FUCK YOU HEROES original publication, in the fall of 2014.

This book published by RIZZOLI international publications – our first ever collaboration with a major publisher

Taking much inspiration from the same title used for GEF’s 1st ever solo publication,
Self-published in 1982 – (MY RULES Photozine, the one and only issue).
It’s a monster and you are going to LOVE IT! Of this we are sure.

You can get the book at your favorite local book store now.
or order it from Amazon HERE.

324 pages – hardcover

11.5″ tall by 13″ wide – almost 7 lbs.

It contains the best of both
FUCK YOU HEROES (out of print for over a year now) and
FUCK YOU TOO (out of print for over two years now).

But it’s not just a rehash, because the images are larger than ever!
Many as full bleed, and up to 300% of the there originally published size.
with scans better than ever, for more detail than ever,
for many of the most classic photographs GEF has ever created.

PLUS over 30% of the book is never before published work
(over 100 never before published photographs)!

There are also essays from many of GEF’s favorite and most respected and interesting subjects over the years,
speaking truths that will inspire you, without a doubt. Contributors include:

TONY ALVA
IAN MacKAYE
ICE-T
LANCE MOUNTAIN
HENRY ROLLINS
LL COOL J
DUANE PETERS
KEITH MORRIS
CHUCK D.
RODNEY MULLEN
RAKIM ALLAH
JAY ADAMS
MILO AUKERMAN
DARRYL McDANIELS
ALAN “OLLIE” GELFAND
JELLO BIAFRA
RICK RUBIN
JEFF HO
TONY (CADENA) BRANDENBURG
ADAM HOROVITZ
GARY “DR. KNOW” MILLER

introductions from:
SHEPARD FAIREY
C.R. STECYK III

Stack of 1st round proofs, end sheets and cover:

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GEF putting on the serious reading glasses during the proof reviewing process up at the Rizzoli offices:

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test proof of almost final cover:

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